EDDM: A Beginner's Guide To A Useful Tool

You’ve heard the term EDDM being thrown around before but what does it mean exactly? In the world of marketing; whether you are a small business, Non Profit Organization or individual trying to target a specific blanket of people/businesses; EDDM may be just the solution you have been looking for. EDDM is an acronym in the world of mail that stands for Every Door Direct Mail. And simply put: It means exactly what it sounds like. Let’s jump in!

What Is A National Change of Address Process?

When it comes down to Direct Mail Marketing and Database Cleanup: The National Change of Address (NCOA) process is a simple, yet efficient, service offered by postal establishments like CITYMAIL USA. This data-driven process allows businesses and organizations that use direct mail to update their mailing lists with the most current addresses for individuals or businesses that have moved. If an individual has moved, relocated (or god forbid) has passed away; and NCOA process can assist with accuratley cleaning up the data and making the necessary address corrections!

Guy ZaccardiMarch 28, 2024CITYMAIL USAdirect mail boston, NCOA, NATIONAL, SHIPPING, DATA, data processing, DATA CLEANUP, international mail, mail marketing, Massachusetts mailer, direct mail peabody

Is Direct Mail Marketing An Effective Tool for Political Campaigns?

Summer 2023 is upon us but the political season is already underway behind the curtains and people are beginning to plan and strategize from all angles. Today we are going to focus on Direct Mail Marketing and Print Marketing which is a key form of media that we still see being utilized on a daily basis when it comes to political exposure.

Guy ZaccardiApril 22, 2023CITYMAIL USAdirect mail, direct mail marketing, politcal campaign mail, direct mail boston, direct mail peabody, direct mail New England, direct mail marketing local, postcard marketing, postcard mailing

Enhance Your Printing Project with Variable Data Printing

Starting a new company? Launching a new promotional product? Trying to get a footing in your local community? Impress your future customers with a VDP approach.

printingGuy ZaccardiMarch 10, 2020CITYMAIL USAdirect mail boston, direct mail marketing, variable data, direct mail Boston, postcard mailing, fulfillment, mailing service

Sending Product Samples by Mail

People love to try before they buy. If you have a product to offer, sending samples by mail is a surefire way to get a get a great ROI and encourage recipients to seek you out and buy your product.

Guy ZaccardiFebruary 25, 2020direct mail boston, direct mail marketing, direct mail united states, direct mail New England, direct mail, Downtown Boston, direct mail marketing US, direct mail appeal, mailing samples, mailing boston, mail campaign, sample packaging requirements, marketing sample, automated flat, automated flats dimensions, marketing parcel, marketing parcel usps, sending sample size, sending trial-size, trial-size mailing, trial size product mail, mail sample boston, warehouse boston, fulfillment, fulfillment boston, fulfillment services, fulfillment service, fulfillment warehousing service, fulfillment service Massachusetts, fulfillment east coast, fulfillment service United States, product warehousing, dark store boston, dark store massachusetts, dark store warehouse, dark store warehouse boston, mailing a marketing sample, mailing a marketing sample as a letter, targeted mailing list, target new clients, target millennials, eddm, every door direct mail, every door direct mail samples

Peep These 👀 Gorgeous Matte Postcards!

Matte postcards. Modern, beautiful, and a super affordable way to say thank you to all the supporters and patrons who make your gears turn all year round. Check out these beauties from the Boston Public Library Fund and ask CITYMAIL how we can help you with your next creation today!

#foreverUSA First Class Direct Mail Campaigns: The Art of Stamps

Can we just take a moment to appreciate the sheer beauty, simplicity and history of the First Class Mail Forever USA Stamp?

non profit, First Class StampsGuy ZaccardiSeptember 19, 2019direct mail boston, direct mail marketing, direct mail united states, direct mail New England, direct mail, printing, first class mail, postage rates, nonprofit postage, USPS rates, direct mail marketing campaign, political campaign mail, first class mail campaign, direct mail near me

Direct Mail Marketing + Non Profit Organizations = A Partridge In A Postage Tree?

Nonprofits can get their piece price down to .148 cents per piece! That is over a 12 cent discount from Standard Mail piece price! It may not sound like a lot but when you have a Non Profit End-Of-The-Year Appeal to send out to 50,000 Donors… Well… It adds up to a substantial amount of money.

direct mail, non profitGuy ZaccardiSeptember 5, 2019direct mail boston, nonprofit postage, nonprofit appeal, nonprofit mailer boston, nonprofit mail marketing, nonprofit mailer massachusetts, direct mail Massachusetts, nonprofit appeal printing, nonprofit appeals, nonprofit organization mailing, nonprofit mailer, NCOA, nonprofit benefits, nonprofit direct mail fundraiser

From the UK to the USA and Back Again: International Mail Inspires Young Authors

Twice a year, we look forward to a mailing from the United Kingdom that’s inspiring kids all over the U.S. to pick up a pen and write!

Guy ZaccardiNovember 27, 2018international mail, international direct mail, invitations, international nonprofit mail, international mail marketing, inexpensive direct mail, direct mail boston, international mail to united states, direct mail united states, direct mail marketing united states, United, Cana, England, England direct mail to USA, United Kingdom, international mail advertising, mail advertising in the United States, mail advertising, direct mail marketing, writing contest, writing contest mailing, mailing to US schools, mailing to schools, educational mailing, contest mailing, direct mail Massachusetts, Massachusetts direct mail marketing, Boston direct mail marketing, direct mail, Canada to United States direct mail, Canada direct mail, United States Post Office rates, United States Post Office, USPS, USPS rates, USPS international rates, mail promotion in United States, international direct mail marketing, international mail to US, US direct mail, US direct mail marketing, marketing to United States, international mailing list, United States mailing list, US mailing list, how to get a mailing list for the US, USA direct mail, USA direct mail marketing, USA international direct mail, USA printing, printing in US, print marketing US, Massachusetts mailing quote, United States mailing quote, How to mail to United States, England diret mail, England direct mail marketing, England direct mail to US, England mail marketing, England to United States mailer, England United States mail, England international mail, Canada international mail, United Kingdom international mail, Great Britain international mail, Great Britain mail marketing, New England direct mail, student direct mailing, contest direct mail, literary contest

Mailing Postcards: 6 Ways to Use This Popular Marketing Tool

Direct mail is STILL the most effective type of marketing.

Among direct mail campaigns, the postcard reigns supreme. There are endless possibilities for how to use this simple tool to market your business through mail!

Guy ZaccardiNovember 8, 2018mail postcard Boston, Boston marketing, Boston promotional postcard, mail postcard, direct mail boston, direct mail postcard, client list Boston, client list, target demographic Boston, target demographic, Boston mailing, Boston sale mailing, sale promotion, special offer mailing, Boston postcard, Brookline, Cambridge, Downtown Boston mailing, North Shore Massachusetts, Massachusetts, Massachusetts mailing, Massachusetts mail postcard, Massachusetts business promotion, promote my business, marketing campaign, postcard, design postcard, postcard nonprofit, postcard real estate, postcard sale, postcard announcement, real estate postcard, real estate mailing, real estate marketing, nonprofit marketing, nonprofit appeals, mailing for politician, politician mail postcard, mail brochure, mail pamphlet, mail political campaign, real estate broker, mail schedule, mail customers, mail volunteers, mailing for businesses, Massachusetts direct mail, mail, museum postcard, museum marketing, mail donation, mail marketing, mail campaign, political campaign mailing, political campaign Massachusetts, promote sale, political campaign mail, printing and mailing, printing and mailing service, mailing service Boston, mailing service, mailing list, mailing, mail gift card, mail information, mail research, Massachusetss, mail postcards, mail donations, mail special offer, mail political, mailing boston, mailing postcards, mail list, cut mailing costs, information postcard, cut mail costs, Christmas postcard, Thankgiving postcard, target new clients, target list, thank you postcard, art boston, art gallery mailing, get new customers, postcard marketing, boston, boston nonprofit mail, postcard mailing rate, postcards, boston mail, Boston, boston art gallery, boston art, boston nonprofit, Downtown Boston, new clients Boston, art gallery boston, special offer Boston, North Shore, international mail, citymail, invitations, printing, political campaign boston, direct mail, residential mail, nonprofit mail, reach potential clients, sale Boston, appeal for donation

Print? Mail? Ship?

Give Us A Call!