EDDM: A Beginner's Guide To A Useful Tool

You’ve heard the term EDDM being thrown around before but what does it mean exactly? In the world of marketing; whether you are a small business, Non Profit Organization or individual trying to target a specific blanket of people/businesses; EDDM may be just the solution you have been looking for. EDDM is an acronym in the world of mail that stands for Every Door Direct Mail. And simply put: It means exactly what it sounds like. Let’s jump in!

Increase Student Enrollment With Targeted Direct Mail Marketing: A Visual Explanation

Here at CITYMAIL we work with schools across the country who tend to share a similar goal: How Do I Effectively Increase Enrollment At My Institution?

In this short clip, Guy and Jack from the CITYMAIL Team explain a simple (yet effective) method of increasing enrollment and the powerful use of full-color postcards to spark interest and generate buzz for potential students

Is Direct Mail Marketing An Effective Tool for Political Campaigns?

Summer 2023 is upon us but the political season is already underway behind the curtains and people are beginning to plan and strategize from all angles. Today we are going to focus on Direct Mail Marketing and Print Marketing which is a key form of media that we still see being utilized on a daily basis when it comes to political exposure.

Guy ZaccardiApril 22, 2023CITYMAIL USAdirect mail, direct mail marketing, politcal campaign mail, direct mail boston, direct mail peabody, direct mail New England, direct mail marketing local, postcard marketing, postcard mailing

Enhance Your Printing Project with Variable Data Printing

Starting a new company? Launching a new promotional product? Trying to get a footing in your local community? Impress your future customers with a VDP approach.

printingGuy ZaccardiMarch 10, 2020CITYMAIL USAdirect mail boston, direct mail marketing, variable data, direct mail Boston, postcard mailing, fulfillment, mailing service

Sending Product Samples by Mail

People love to try before they buy. If you have a product to offer, sending samples by mail is a surefire way to get a get a great ROI and encourage recipients to seek you out and buy your product.

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#foreverUSA First Class Direct Mail Campaigns: The Art of Stamps

Can we just take a moment to appreciate the sheer beauty, simplicity and history of the First Class Mail Forever USA Stamp?

non profit, First Class StampsGuy ZaccardiSeptember 19, 2019direct mail boston, direct mail marketing, direct mail united states, direct mail New England, direct mail, printing, first class mail, postage rates, nonprofit postage, USPS rates, direct mail marketing campaign, political campaign mail, first class mail campaign, direct mail near me

Mailing List Maintenance + Good Practices

Handling (and maintaining) data is not too complicated and should be tended to at least once a year. Organization and security are crucial when dealing with data and this is what you can count on when dealing with the CITYMAIL Team.

Guy ZaccardiAugust 26, 2019mailing list, direct mail marketing, data, mailing service Boston, NCOA, cass certification, mailing boston, mail service massachusetts, postage rates, data processing

Will These Seats Be Filled By September? That's A Good Question...

We have been assisting educational facilities and charter schools for the past 30 years and it is one of our favorite parts of our line of work. Being a part of the movement is what we take pride in. We look forward to servicing future schools and organizations. Does your school have an upcoming campaign that you need assistance with? Give us a call or shoot us a message - We would love to help

Guy ZaccardiJuly 24, 2019direct mail marketing, direct mail united states, direct mail, charter schools, print marketing US, printing in US, printing and mailing, printing and mailing service, educational mailing, mailing to schools

Summer is Approaching--Time to Fill Seats by the Campfire!

If you’re a camp admissions director looking to attract fresh faces to your program, you’re in luck! CITYMAIL offers an all-in-one comprehensive direct mail marketing service! And think of this—getting just one successful camp admission based off your direct mail piece, could cover the cost of the whole mailing!

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Why Direct Mail is the Most Successful Political Campaign Marketing Method

Voters report that direct mail is the most effective tool in helping them decide their vote. Surprised? Well, it makes a lot of sense when you think about how direct mail stands out from other methods in longevity and tangibility.

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