Unlock the Power of Saturation Mailings: A Smart Strategy for High-Impact Direct Mail Marketing
What Are Saturation Mailings?
Saturation mailings are one of the most effective and affordable ways to blanket an entire neighborhood, ZIP code, or geographic area with your marketing message. Instead of targeting individual addresses, saturation mail delivers your postcard, flyer, or brochure to every residential (and in some cases, business) address on a postal route.
For local businesses, nonprofits, political campaigns, and service providers, saturation mailings are a powerful tool to raise awareness, drive local sales, and stay top-of-mind in the communities that matter most. Bring your postage down to as low as 12.1c/per piece!
Why Use Saturation Mailings in Direct Mail Marketing?
1. Maximize Reach for Minimal Cost
The USPS offers discounted postage rates for saturation mailings—particularly through programs like Every Door Direct Mail® (EDDM®). These lower rates make it easier for businesses to reach thousands of households without breaking the bank.
2. No Mailing List Required BUT preferred
Saturation mailings eliminate the need for a targeted or purchased mailing list. You simply choose the area, and your message is delivered to every household on the route. It’s a perfect option for small businesses looking to grow their local footprint.
3. Drive Local Engagement
Whether you’re a pizza shop offering coupons, a dentist welcoming new patients, or a nonprofit promoting an upcoming fundraiser, saturation mailings ensure your message is seen by the exact community you serve. We can obtain a list of recipients on specific postal routes around your location ensuring that they are getting delivered to relevant recipients.
4. High Visibility in the Mailbox
Unlike digital ads, which can be ignored or blocked, printed direct mail is tangible and often viewed daily. With professionally printed postcards or flyers, your brand gets noticed—especially when designed with eye-catching graphics and a strong call-to-action.
Printing That Gets Results: Why Quality Matters!
Your saturation mailing campaign is only as effective as the print quality of your marketing piece. Blurry images, poor paper stock, or generic design can undermine your message.
At CITYMAIL USA, we specialize in high-quality commercial printing for direct mail. Our team works with you to produce professional, compelling print materials that elevate your brand and drive results.
Whether it’s:
Oversized postcards that stand out in the stack
Full-color flyers with bold offers
Folded mailers with multiple panels for storytelling
—we’ve got you covered from concept to completion.
CITYMAIL USA: Your Saturation Mailing Experts
Since 1988, CITYMAIL USA has helped businesses across New England (and beyond) harness the power of direct mail marketing. As a family-owned, full-service printing and mailing company, we understand the unique needs of local businesses—and we deliver with precision, speed, and care.
Here’s how we help with your saturation mailing needs:
✅ ZIP Code Targeting: We help you select the best routes to match your target audience—residential, business, or both.
✅ Design Support: Need help with artwork? Our design team can create eye-catching mail pieces that convert.
✅ Printing Services: Commercial-grade printing ensures your mail stands out with premium finishes, vibrant colors, and durable stock.
✅ Mailing & Fulfillment: We handle it all—bundling, facing slips, documentation, and delivery to the USPS.
✅ Compliance: Our team ensures your saturation mailings meet USPS requirements and qualify for discounted rates.
Who Benefits Most from Saturation Mailings?
Restaurants & Retailers
Real Estate Agents & Brokers
Local Service Providers (HVAC, Lawn Care, Plumbing)
Medical & Dental Offices
Nonprofit Organizations
Political Campaigns
Franchises Expanding Their Reach
If you want to get in front of more people in your community quickly and affordably, saturation mailing is your go-to solution. CITYMAIL USA in Peabody, MA can assist from design to print to mail with our all-inclusive services and pricing. Click here for a rapid estimate!
Let’s Get Your Mail Moving!
At CITYMAIL USA, we make saturation mailing easy, effective, and affordable. From print production to mail delivery, we manage the entire process so you can focus on growing your business.
📞 Contact CITYMAIL USA today to speak with our direct mail experts.
📧 Email us or request a quote online to start your saturation mailing campaign now.
We don’t like to give the USPS more money than they need. That is why CITYMAIL is a leader when it comes to crunching postage down so you are paying the cheapest rate possible! Saturation mail processing is the lowest rate obtainable when it comes to postage.