You’ve heard the term EDDM being thrown around before but what does it mean exactly? In the world of marketing; whether you are a small business, Non Profit Organization or individual trying to target a specific blanket of people/businesses; EDDM may be just the solution you have been looking for. EDDM is an acronym in the world of mail that stands for Every Door Direct Mail. And simply put: It means exactly what it sounds like. Let’s jump in!
When it comes to Donor Management we get how important it is. Sending out that French Fold Newsletter or that Tri-Fold Brochure to your members/donors keeps them in the loop and aware of what your Organization is up to. And of course CITYMAIL is always here to handle the more traditional mailings. The good old letter in the envelope with a remittance device still does the trick and we do a TON of them.
When working with a new client one of the first things that we get asked is: Does direct mail marketing really work? The simple answer is yes, yes it does work. But like any other marketing tactic, direct mail marketing is only as effective as you make it and let’s be honest; it is a bit of a lottery grab at the same time. Everyday we [as individuals] are absolutely inundated with digital media, print media (even if we don’t realize it,) and just about every other marketing strategy to grab our attention in some way or form. It always comes down to relevance and timing. How does it apply to you and is it being done in a witty way to capture your interest?
When it comes down to Direct Mail Marketing and Database Cleanup: The National Change of Address (NCOA) process is a simple, yet efficient, service offered by postal establishments like CITYMAIL USA. This data-driven process allows businesses and organizations that use direct mail to update their mailing lists with the most current addresses for individuals or businesses that have moved. If an individual has moved, relocated (or god forbid) has passed away; and NCOA process can assist with accuratley cleaning up the data and making the necessary address corrections!
Using a company address based in the United States for mail forwarding and shipping purposes can offer several benefits for companies outside the USA. CITYMAIL has helped numerous companies overseas when it comes to drop-shipping and international shipping solutions. Whether it be 3PL related or setting up a PO Box for mail forwarding; we cover the gamut so your logistics are in place. Here are some of the key advantages:
Direct mail marketing continues to prove its effectiveness in engaging audiences, sparking emotions, and inspiring meaningful action. Nonprofit organizations, driven by their objective to create a positive impact in the world, can greatly benefit from harnessing the unique advantages offered by direct mail campaigns and a targeted audience.
Here at CITYMAIL we work with schools across the country who tend to share a similar goal: How Do I Effectively Increase Enrollment At My Institution?
In this short clip, Guy and Jack from the CITYMAIL Team explain a simple (yet effective) method of increasing enrollment and the powerful use of full-color postcards to spark interest and generate buzz for potential students
Summer 2023 is upon us but the political season is already underway behind the curtains and people are beginning to plan and strategize from all angles. Today we are going to focus on Direct Mail Marketing and Print Marketing which is a key form of media that we still see being utilized on a daily basis when it comes to political exposure.
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