You’ve heard the term EDDM being thrown around before but what does it mean exactly? In the world of marketing; whether you are a small business, Non Profit Organization or individual trying to target a specific blanket of people/businesses; EDDM may be just the solution you have been looking for. EDDM is an acronym in the world of mail that stands for Every Door Direct Mail. And simply put: It means exactly what it sounds like. Let’s jump in!
Read MoreWhen it comes to Donor Management we get how important it is. Sending out that French Fold Newsletter or that Tri-Fold Brochure to your members/donors keeps them in the loop and aware of what your Organization is up to. And of course CITYMAIL is always here to handle the more traditional mailings. The good old letter in the envelope with a remittance device still does the trick and we do a TON of them.
Read MoreWhen it comes down to Direct Mail Marketing and Database Cleanup: The National Change of Address (NCOA) process is a simple, yet efficient, service offered by postal establishments like CITYMAIL USA. This data-driven process allows businesses and organizations that use direct mail to update their mailing lists with the most current addresses for individuals or businesses that have moved. If an individual has moved, relocated (or god forbid) has passed away; and NCOA process can assist with accuratley cleaning up the data and making the necessary address corrections!
Read MoreHere at CITYMAIL we work with schools across the country who tend to share a similar goal: How Do I Effectively Increase Enrollment At My Institution?
In this short clip, Guy and Jack from the CITYMAIL Team explain a simple (yet effective) method of increasing enrollment and the powerful use of full-color postcards to spark interest and generate buzz for potential students
Read MoreSummer 2023 is upon us but the political season is already underway behind the curtains and people are beginning to plan and strategize from all angles. Today we are going to focus on Direct Mail Marketing and Print Marketing which is a key form of media that we still see being utilized on a daily basis when it comes to political exposure.
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