EDDM: A Beginner's Guide To A Useful Tool
EDDM Brochures Printed, Bundled and Facing Slips Applied. Courtesy of CITYMAIL.
You’ve heard the term EDDM being thrown around before but what does it mean exactly? In the world of marketing; whether you are a small business, Non Profit Organization or individual trying to target a specific blanket of people/businesses; EDDM may be just the solution you have been looking for. EDDM is an acronym in the world of mail that stands for Every Door Direct Mail. And simply put: It means exactly what it sounds like. Let’s jump in!
EDDM Efficiency
Every Door Direct Mail, or EDDM, is a game changer. Though we believe a targeted mailing list [almost] always reigns supreme, there are certain circumstances where EDDM can be a more beneficial route to take. EDDM is a service provided by the United States Postal Service that allows businesses and organizations to send printed matter such as postcards, brochures, newsletters or rack cards to every single individual or business on a specific postal carrier route. Say what? What does that mean? Let’s check out an example:
Our Idea Of What Lickety Split's Would Look Like. Don't Look Too Far Into It
Scenario: You own a badass ice cream shop. Let’s just call it Lickety Split’s Luscious Ice Cream. You have spent months renovating and you are ready to open the doors for your local community to come try out those sweet cones. What do you do? Signage? Yes, that’s key. Definitley get a sign and perhaps an A-Frame to stick on the sidewalk and let everyone know it’s GAMETIME! Social Media? No brainer. You ain’t hip unless you're cranking out those reels and offering your potential customers high quality snaps of a soft-serve chocolate dip in a waffle cone. But you’re missing something; that cherry on top… A way to target all of your neighbors to let them know you have officially opened the doors and are ready for business. And how do you do that? Yup, you got it: Every Door Direct Mail.
Create a simple, eye catching postcard preferably with some sort of incentivized message such as “Buy 1 Sundae and get a FREE puppy With This Card!” or something a little more realistic. Then contact CITYMAIL USA to print those postcards, target specific postal routes surrounding Lickety Split’s and prepare the job for release at your local post office. At that point the seed has been planted and before you know it customers will be melting in your hand like a… ice cream cone on a hot summer’s day…
Why Mail EDDM With CITYMAIL?
One can read all the blog posts in the world or watch all the instructional videos in the world on YouTube about how to mail Every Door Direct but at the end of the day it can still be a bit confusing. Our job as Boston’s Direct Mail Experts is to navigate and explain so you don’t have to guess. For 35 years we have been assisting companies and organizations in Boston, New England and the country when it comes to tailored direct mail marketing campaigns and high quality print components. Whether you are in Salem, MA or Salem, OR; we can assist you with your project at the drop of a hat.
Reach out to us today to find out if EDDM is right for you. It may not be and if that is the case we will tell you upfront and give you our expert opinion on the best way to execute your mailing campaign. In the meantime, you can click on one of the links below to learn a little more about Every Door Direct Mail and the specifications that come with the mail class. Need a FREE Estimate? Click here or submit a form below!