Unlock the Power of Saturation Mailings: A Smart Strategy for High-Impact Direct Mail Marketing

Saturation mailings are one of the most effective and affordable ways to blanket an entire neighborhood, ZIP code, or geographic area with your marketing message. Instead of targeting individual addresses, saturation mail delivers your postcard, flyer, or brochure to every residential (and in some cases, business) address on a postal route. For local businesses, nonprofits, political campaigns, and service providers, saturation mailings are a powerful tool to raise awareness, drive local sales, and stay top-of-mind in the communities that matter most.

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EDDM: A Beginner's Guide To A Useful Tool

You’ve heard the term EDDM being thrown around before but what does it mean exactly? In the world of marketing; whether you are a small business, Non Profit Organization or individual trying to target a specific blanket of people/businesses; EDDM may be just the solution you have been looking for. EDDM is an acronym in the world of mail that stands for Every Door Direct Mail. And simply put: It means exactly what it sounds like. Let’s jump in!

Mailing List Maintenance + Good Practices

Handling (and maintaining) data is not too complicated and should be tended to at least once a year. Organization and security are crucial when dealing with data and this is what you can count on when dealing with the CITYMAIL Team.

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Mailing Postcards: 6 Ways to Use This Popular Marketing Tool

Direct mail is STILL the most effective type of marketing.

Among direct mail campaigns, the postcard reigns supreme. There are endless possibilities for how to use this simple tool to market your business through mail!

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