EDDM: A Beginner's Guide To A Useful Tool

You’ve heard the term EDDM being thrown around before but what does it mean exactly? In the world of marketing; whether you are a small business, Non Profit Organization or individual trying to target a specific blanket of people/businesses; EDDM may be just the solution you have been looking for. EDDM is an acronym in the world of mail that stands for Every Door Direct Mail. And simply put: It means exactly what it sounds like. Let’s jump in!

Sending Product Samples by Mail

People love to try before they buy. If you have a product to offer, sending samples by mail is a surefire way to get a get a great ROI and encourage recipients to seek you out and buy your product.

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Mailing List Maintenance + Good Practices

Handling (and maintaining) data is not too complicated and should be tended to at least once a year. Organization and security are crucial when dealing with data and this is what you can count on when dealing with the CITYMAIL Team.

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Mailing Postcards: 6 Ways to Use This Popular Marketing Tool

Direct mail is STILL the most effective type of marketing.

Among direct mail campaigns, the postcard reigns supreme. There are endless possibilities for how to use this simple tool to market your business through mail!

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Benefits of a P.O. Box

PO boxes can be of great benefit to anyone. Whether you are an individual or a large corporation, this form of receiving mail may be just what you are looking for. When you consider privacy challenges that exist today, you might see just how beneficial PO boxes can be for you or your company.

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What are Residential Mailing Lists?

If you are starting a marketing program, you probably have a target audience in mind. If your audience does not include businesses, but is focusing on a residential area instead, you will need residential lists in order to get your information to the people you plan to target. There are several ways to do this, but residential lists are the option that makes the most sense.

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