EDDM: A Beginner's Guide To A Useful Tool

You’ve heard the term EDDM being thrown around before but what does it mean exactly? In the world of marketing; whether you are a small business, Non Profit Organization or individual trying to target a specific blanket of people/businesses; EDDM may be just the solution you have been looking for. EDDM is an acronym in the world of mail that stands for Every Door Direct Mail. And simply put: It means exactly what it sounds like. Let’s jump in!

Increase Student Enrollment With Targeted Direct Mail Marketing: A Visual Explanation

Here at CITYMAIL we work with schools across the country who tend to share a similar goal: How Do I Effectively Increase Enrollment At My Institution?

In this short clip, Guy and Jack from the CITYMAIL Team explain a simple (yet effective) method of increasing enrollment and the powerful use of full-color postcards to spark interest and generate buzz for potential students

Sending Product Samples by Mail

People love to try before they buy. If you have a product to offer, sending samples by mail is a surefire way to get a get a great ROI and encourage recipients to seek you out and buy your product.

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'Tis the Season for Giving: 6 Ways to Make the Most of Your Fundraising Appeals

The season of giving is upon us. It’s the perfect time for your nonprofit organization to think about direct mail fundraising appeals!

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