What Is A National Change of Address Process?
When it comes down to Direct Mail Marketing and Database Cleanup: The National Change of Address (NCOA) process is a simple, yet efficient, service offered by postal establishments like CITYMAIL USA. This data-driven process allows businesses and organizations that use direct mail to update their mailing lists with the most current addresses for individuals or businesses that have moved. If an individual has moved, relocated or changed their mailing address; an NCOA process can assist with accurately cleaning up the data and making the necessary address corrections!
Address accuracy is crucial. Incorrect recipient addresses may lead to a waste in postage dollars as well as a waste in printed matter. Cleanup your database 2x a year for best results!
How Does A National Change Of Address Process Work And What Are The Benefits?
Submission of Mailing Lists: Organizations submit their mailing lists to a certified NCOA provider just like CITYMAIL USA. These lists contain names and addresses of individuals or businesses they intend to send mail to. This could be a master list that your business or organization uses on a regular basis OR it could be a brand new list that you have just purchased. It is always wise to run your database through an NCOA process at-least two times a year for the best results when it comes to address correction and accuracy.
Address Matching: The NCOA provider compares the addresses on the submitted lists against the most current change-of-address information in the postal database. These results are 99.9% accurate due to the fact that they are connected to the United States Post Office NCOA Link System.
Updating Addresses: Addresses that have changed are updated with the new address information. This can include changes in street addresses, apartment numbers, ZIP codes, etc. Usually it is the recipients responsibility to update this information and submit it to the Post Office via form or online but sometimes it will get automatically updated in the system.
Return of Updated Lists: The NCOA provider returns the updated mailing list to the organization, typically in a format that can be easily imported into their mailing system. We can provide the list in Excel Form, CSV or any extension that you request. We can show you the corrections and send you a master list as well!
Compliance: By using the NCOA process, organizations ensure compliance with postal regulations and reduce the number of undeliverable mail pieces due to outdated addresses. This can lead to cost savings and improved efficiency in their mailing campaigns. Saving you time and money on postage and printed matter. This ensures maximizing all that you can when it comes to your Direct Mail Campaign with CITYMAIL USA.
Need A Hand With Your Next NCOA and Data Process?
If you have a database that needs cleanup or you are just not sure where to turn, reach out to us so we can offer some guidance on the best way to handle your National Change of Address Process. Whether it is a list of 50,000 or a list of 500; we can run this list for you at a fraction of the cost. Our Data Team delivers a fresh list with corrections included within 24 hours and sometimes/usually sooner!
Give us a call today or click the button below to shoot us a quote and we would be thoroughly happy to assist you! Now, let’s raise a glass to clean data!