Enhance Your Printing Project with Variable Data Printing
Variable Data Envelope Printing In-House
Variable Data Printing (VDP) is (in a sense) direct mail marketing on steroids. Variable Data Printing is a form of digital printing that connects with the recipient on a personal level. This is accomplished by creating variable text, images and/or QR codes on each piece of matter that is printed catering to the recipient receiving it. The art of variable data printing is used in a plethora of direct mail marketing campaigns from non profit donor appeal mailings to a local landscaping company trying to introduce their service to their fellow neighbors. Ready to take your variable data printing project to the next level? Here are a few ways VDP leaves traditional printing in the dust:
Product + Service Introduction. Starting a new company? Launching a new promotional product? Trying to get a footing in your local community? Impress your future customers with a VDP approach. A personalized postcard or brochure is a guaranteed way to catch the recipients eye and lure them in. Go above and beyond and include a printed QR code directing customers to a specific landing page that corresponds with your message!
Increase Response Rate + Time. Let’s face it, a generic mail piece can make you feel like one of the masses or slightly insignificant. It may be addressed to “Homeowner” or “Dear Friend” which makes you less likely to act on it. When you receive a mail-piece that is addressed to you personally you are more likely to respond in a timely manner. Add a call-to-action with a time sensitive offer and you increase your chances of response significantly.
Personalization Is Key. When you use Variable Data Printing as a part of your marketing strategy you are immediately creating a personalized experience with your future customer. Try to rekindle old relationships, or stagnant clients, with a personalized letter to let them know you are there to help. In a world where time flies and digital screens conquer you need to separate yourself from the competition.
CITYMAIL has been assisting non profits, for profits and small businesses across the country when it comes to direct mail marketing, printing and fulfillment. Our experienced team in Boston and in Peabody, MA are here to assist you with your next project from start to finish. Boston’s direct mail marketing experts serving New England and beyond since 1988. Contact us now for a free consultation and estimate.