#foreverUSA First Class Direct Mail Campaigns: The Art of Stamps
Can We Just Take A Moment…?
2019 Star Trek Forever USA First Class Mailing Stamp: A Tradition.
To appreciate the sheer beauty, simplicity and history of the First Class Mail Forever USA Stamp? How is it that such a tiny, sticky and (somewhat) overlooked sticker can make us feel a tiny bit giddy inside? Maybe it is the basic idea of tradition or the fact that the artwork is sometimes downright beautiful. (Sidenote: Stamps are taken very seriously.)
Brief History Time! NOTE: Hold On To Your Hats - It’s About To Get Real Fascinating: Stamps, or postmarks, as they were once known as, were originally hand-stamped or marked in ink. This is how it was first done back in 1661 in the London General Post Office. Henry Bishop was the creator and the “stamp” which was originally referred to as a Bishop Mark. The purpose of the Bishop Mark at this point was to solely mark the day and month the letter was mailed. Then fast-forward to 1837 and you have Sir Rowland Hill, a school teacher, who created the adhesive postage mark that you are all so familiar with to this day. For this he was knighted and the first stamp was brought into circulation in 1840. End history lesson.
Non Profit Annual Appeal Direct Mail Campaign w/ First Class USPS Stamps
Attention Non Profits: Personalize Letter, Construct Meaningful Message, Apply First Class Stamp. Rinse and Repeat.
This is where direct mail marketing campaigns will never disappoint. The personalized aspect of a mail piece (if done correctly) can be straight up mesmerizing. This is where snazzy first class mail stamps get their big “time to shine” moment. Let’s take non profit organizations for instance: Every year NPO’s send out what is called an Annual Appeal Letter. This is a moment for the non profit to reach out to its donors and update them on what has been happening with their organization and to see if they would like to make a contribution. Sounds simple enough, yes?
Well, what a lot of NPO’s don’t realize is that an Annual Appeal with a First Class USPS Stamp has a 50% better chance of getting opened, looked at and receiving a response, than a mail-piece that is sent out at a bulk, non profit rate which doesn’t have a stamp. The recipient sees the stamp and right away knows that it is important… “Someone took the time to stamp this letter that is addressed to me..” Is the thought that comes into their mind almost right away. We have been handling these types of campaigns for over 25 years and we can tell you in our expert opinion that Hand-Stamped Direct Mail Marketing Campaigns work efficiently. A little more costly and labor intensive but the ROI in this direct mail marketing campaign proves it is worthy.
“Someone took the time to stamp this letter that is addressed to me..”
Personalized First Class Direct Mail Marketing Campaign for Charter Schools designed by CITYMAIL USA.
First Class Delivery
Not only do you get that eye-catching response from a colorful first class stamp but you also get the fastest delivery time (other than next day priority or a same day courier service.)
CITYMAIL has been assisting everyone from non profits to small businesses with one notion in mind: Let’s Make This Direct Mail Campaign As Successful As Possible
We would love to assist you with a quote or consultation. Our passion is print and mail. There is a beauty to it that resonates. It speaks volumes in a way. To think of how it all began back in 1661 with a postmark by means of ink. Fast forward to 2019 and… Well, we live in an interesting time that is for sure.
Give us a call at 978-587-2051 and ask for Guy or Jack. We would love to assist you on your next direct mail marketing campaign!
Enjoy the rest of your Summer, New England!